Why You Should Use NetbaseQuid to Complete Your Social Media Audit
A social media audit evaluates your existing social media marketing strategy and plan. An audit is an excellent way to get into the mindset of your typical social media user. NetbaseQuid also helps identify ways your brand can use your existing presence and increase its effectiveness at reaching consumers and creating positive interactions. It is a way to understand what’s working and what isn’t on your social media channels. It will show you what’s happening with your audience and allow you to see where there might be opportunities for improvement.
How to Conduct the Audit
When conducting your audit, you should consider these steps. First, look at the types of content you’ve posted on each platform and see what content gets the most engagement. If certain types of content seem to perform better than others, focus on those types in the future.
Check out what your competitors are doing on social media, and see how they attract attention and engagement with their posts. Then, try out their strategies for yourself. See if there are any gaps in your current social media strategy. If there are any platforms where no one from your company is active, consider adding someone new to help fill those gaps. Ensure that everything posted on all platforms aligns with your brand’s values and goals. If something doesn’t fit into this value system, don’t publish it.
What should You Include in the Report?
When conducting an audit, it’s important to consider the qualitative and quantitative aspects. The first part will give you insight into what aspects of your business are working or not working on social media. The second will provide data-based insights into what people say about your business online and how they interact with its content.
1. A Review of the Current Platforms
Your social media audit should include a review of all current platforms and their effectiveness for your business. In addition, you’ll want to include:
- Number of followers/fans
- Engagement rate (likes/shares/comments)
- Average response time from when a post is published until it receives a response from someone on the platform.
2. A review of the Current Content Types
In your social media audit, you’ll want to look at the types of content and how often you’re posting it. For each type of content, determine how many posts you’ve made in the past month and if they are within a healthy range.
When reviewing your content types, you should also consider the length and tone of each post. You don’t want to overdo it with long posts. They can be hard to read on mobile devices or if someone is scrolling through their feed quickly. But short posts can feel incomplete or lack impact when used alone. A good rule of thumb is that each post should be between 100 and 200 words.
3. A review of the Current Campaigns
Consider these tips when reviewing your current campaigns in your social media audit.
- Look at all of your current campaigns and see if there are any that need updating or deleting.
- You should also lookout for any keywords that you can use to improve your content’s reach.
- Assess each campaign and see if there are any other social media platforms that you could use to promote these posts more effectively.
With NetbaseQuid, you can perform a social media audit that will help you understand how your audience uses your brand’s social media accounts. You’ll be able to see which posts are most popular, who interacts with your content, and what kind of conversations are happening around your brand.